Apple's iPhone 17 event launch date is official - here's everything we expect

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ZDNET's cardinal takeaways

• Apple confirms its iPhone motorboat lawsuit volition instrumentality spot connected Tuesday, September 9. 
  
• The iPhone 17 lineup volition apt see a caller iPhone 17 Air (Slim) model. 
• Other expected releases see the Apple Watch Series 11 and updated AirPods.
  

September, amended known successful the manufacture arsenic Techtember, is lone a week away, and kicking disconnected the deluge of autumn merchandise announcements whitethorn beryllium arguably the biggest of them all: Apple's iPhone motorboat event. 

The details of the lawsuit were yet released this day (or morning, if you're connected the westbound coast), with Apple confirming that its adjacent large merchandise motorboat volition instrumentality spot connected September 9 astatine 10am PT.

While we present cognize erstwhile and wherever the lawsuit is taking place, the details connected what precisely is included successful the motorboat are inactive vague. However, a speedy look astatine the past, arsenic good arsenic immoderate leaks and institution statements, paints a large representation of what to expect from the event.

Also: Best iPhone 2025: I tested the apical models and recovered the champion options for you

This year, that includes the iPhone 17 lineup, which volition apt diagnostic the company's archetypal ultra-slim model, and the Apple Watch Series 11. Of course, we tin ever expect immoderate surprises, whether that beryllium hardware releases oregon caller bundle tricks.

Here's what you request to cognize going into September.

When is the Apple iPhone 17 event?

With each large Apple hardware event, media members flood the floors of Steve Jobs' Theater to acquisition the releases archetypal hand.

Kerry Wan/ZDNET

Apple has confirmed via societal media that the lawsuit volition instrumentality spot connected Tuesday, September 9, astatine Apple Park successful Cupertino, CA. Following precedent, lone prime members of the property and manufacture volition be successful person, but the nationalist volition beryllium invited to articulation virtually via livestream, with much details connected that below.

How tin you ticker the Apple iPhone 17 event?

The institution volition proceed to clasp a livestream truthful that the nationalist tin tune successful and ticker its newest products motorboat successful existent time. The livestream is typically hosted connected Apple's main website and YouTube. The unrecorded lawsuit takes spot successful Apple Park successful Cupertino, CA, wherever prime members of the media, analysts, employees, and concern partners are invited to attend. 

If you can't marque the lawsuit oregon conscionable privation the recaps, ZDNET volition beryllium covering it unrecorded from the ground, truthful enactment tuned.  

What to expect astatine the Apple September event

Apple ever releases its next-generation iPhone lineup successful the fall, with this year's lineup including the iPhone 17, iPhone 17 Pro, and a rumored iPhone Air (Slim). As the sanction implies, the iPhone 17 Air would beryllium a slimmer instrumentality connected the iPhone geared toward users who worth portability and privation a lighter signifier factor, overmuch similar the Samsung Galaxy S25 Edge. Reportedly, the caller exemplary volition regenerate the iPhone 17 Plus successful the lineup.

If rumors are true, the iPhone Plus exemplary (left) whitethorn beryllium replaced with a slimmer, lighter iPhone with a similarly-sized display.

Kerry Wan/ZDNET

If Apple follows past years' trends, the terms scope for the iPhone 17 and iPhone 17 Pro volition apt stay successful the aforesaid ballpark, with the basal exemplary typically starting astatine $799, the Pro astatine $999, and the Pro Max astatine $1,199. The iPhone 17 Air would apt beryllium priced betwixt the basal and Pro models, leaning person to the latter. Of course, determination are besides tariffs and the authorities of planetary commercialized affairs to see with this launch, which whitethorn summation the terms a spot more. 

For a broad roundup of rumors, you tin cheque retired this ZDNET article: Buy the iPhone 16 oregon hold for iPhone 17? Here's however to decide. 

Other releases

Even though the September Apple motorboat lawsuit is known for its iPhone releases, it volition apt diagnostic different hardware products to circular things out. The institution is expected to motorboat its caller Apple Watch 11, a caller Apple Watch SE, and adjacent an Apple Watch Ultra 3. The adjacent procreation of AirPods Pro and a caller astute location instrumentality are besides connected the docket, though the likelihood is little than that of the smartwatches.

Also: You tin download iOS 26 nationalist beta close present - however to instal (and which iPhones enactment it)

The caller operating systems announced astatine WWDC volition besides motorboat crossed Apple's full ecosystem of devices, including iOS 26, macOS 26, and watchOS 26. It features the archetypal large iOS redesign successful 13 years, dubbed "Liquid Glass," which volition springiness devices a sleek caller look and feel.