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Super Bowl LX is not lone the NFL's biggest signifier successful 2026 — it's besides a make-or-break broadcast for commercials, with the nation's apical brands spending millions connected 30- and 60-second ads aimed astatine winning implicit an assemblage that could apical 100 cardinal viewers.
For companies, the reputational and fiscal stakes are high. Running a 30-second advertisement during this year's Super Bowl volition outgo arsenic overmuch arsenic $10 million, according to Bloomberg News. Advertisers besides ammunition retired millions much to nutrient their spots, often paying apical dollar for personage spokespeople and to beforehand their commercials up of the large game.
The Feb. 8 game, which volition pit the Seattle Seahawks against the New England Patriots, volition diagnostic a big of returning advertisers, specified arsenic Budweiser and Pepsi, arsenic good arsenic caller entrants, including wellness attraction institution Ro and betting tract Fanatics Sportsbook. Many advertisers are aiming for the comic bony this year, hoping to distract viewers from their concerns astir the economy and polarized governmental views, experts said.
"Advertisers are seeing the Super Bowl arsenic an accidental to drawback a interruption from each of that," Sean Muller, CEO of advertizing probe steadfast iSpot, told CBS News. "They truly privation to get radical to not interest for a fewer hours. I deliberation that's wherefore wit has made specified a surge."
Humor was besides successful grounds in last year's Super Bowl ads, on with personage appearances, a inclination expected to instrumentality halfway signifier again successful 2026, Muller said. Stars successful this year's harvest of spots scope from Pro Football Hall of Famer Peyton Manning, who appears successful a Bud Light commercialized with vocalist Post Malone, to popular prima Sabrina Carpenter, who stars successful a Pringles ad.
Advertisers typically either pre-release their Super Bowl advertisement successful the days earlier the crippled oregon station a teaser that's aimed astatine getting viewers primed for their ad. Check retired the already released ads and teasers beneath for Super Bowl 60.
Bosch Super Bowl commercial
A Little Buzz | Bosch Big Game Teaser 2026 by Bosch USA on YouTube
Bosch is teasing its Super Bowl spot with Food Network prima Guy Fieri successful a 15-second clip called "A Little Buzz."
The teaser shows a manus brandishing a hairsbreadth clipper adjacent Fieri's trademark bleached locks, past flashes an representation of him with a acheronian caput of hairsbreadth — a translation that acceptable the net "ablaze," according to the commercialized work The Hollywood Reporter.
Bud Light Super Bowl commercial
2026 Bud Light Super Bowl Commercial | Keg | :60 by Bud Light on YouTube
This celebrity-studded ad, titled "Keg," depicts instrumentalist Post Malone, Peyton Manning and comedian Shane Gillis reuniting aft their 2025 spot "Big Men connected Cul-De-Sac."
In their caller 2026 Bud Light ad, the 3 are astatine a wedding erstwhile a keg of Bud Light slips disconnected a dolly and rolls down a steep hill. The trio — arsenic good arsenic the bride, groom and each the guests — tally aft it to the soundtrack of Whitney Houston's "I Will Always Love You."
Budweiser Super Bowl commercial
Budweiser | Super Bowl LX Commercial 'American Icons' by Budweiser on YouTube
Budweiser and its acquainted Clydesdale horses whitethorn beryllium known arsenic 1 of the astir faithful Super Bowl advertisers. Its 2026 spot — called "American Icons" — is already gaining fans and accolades, with Forbes predicting it is apt to fertile arsenic the astir fashionable commercialized of the game.
The spot "hits each the close notes, featuring the beloved Clydesdales and an American bald eagle that speaks to unity and nationalist pride," Forbes noted.
Dunkin' Super Bowl commercial
"Golden Cringe" by Dunkin' on YouTube
"No One Can See This" by Dunkin' on YouTube
Dunkin' is promoting its 2026 spot with 2 teasers featuring Ben Affleck, a longtime spokesperson for the java chain. In the ad, the Hollywood histrion tries to person "Friends" stars Jennifer Aniston and Matt LeBlanc and "Seinfeld" histrion Jason Alexander to merchandise the contents of a VHS portion labeled "Network Pilot '95 v3."
Presumably, Super Bowl 60 viewers volition get a peek astatine that 1990s aviator erstwhile the existent commercialized airs connected Sunday. "The spot taps into highest Y2K energy," Parade mag said.
Fanatics Sportsbook Super Bowl commercial
Bet On Kendall :90 | Fanatics Sportsbook by Fanatics Sportsbook on YouTube
Online betting institution Fanatics Sportsbook features exemplary and personage Kendall Jenner arsenic she pokes amusive astatine her romanticist history, suggesting that her affluent manner is funded by her timely wagers connected her hoops prima exes. In the spot "Bet connected Kendall," she says her adjacent gamble volition beryllium connected the Patriots versus the Seahawks, inviting viewers to stake on with her.
On Jan. 29, Fanatics Sportsbook posted that Jenner had wagered $1 cardinal connected the Patriots.
"If you're tailing oregon fading Kendall Jenner's $1 cardinal Super Bowl bet, conscionable cognize she and Fanatics won," Sports Illustrated wrote about the ad.
Hellmann's Super Bowl commercial
Hellmann's 2026 Big Game :30 by Hellmann's on YouTube
Actor Andy Samberg portrays "Meal Diamond" successful Hellmann's spot, called "Sweet Sandwich Time." The histrion and Saturday Night Live alum sings a tribute to adding mayo to sandwiches to the tune of "Sweet Caroline."
"Can you ever spell incorrect with a Neil Diamond tribute? The reply is no, and Andy Samberg plays a large parody of the fable successful a Super Bowl advertisement for Hellmann's," noted the advertisement blog Muse by Clios past month.
Hims & Hers Super Bowl commercial
Hims Big Game Commercial: "Rich People Live Longer" by hims on YouTube
Hims & Hers has a connection attuned to America's growing wealthiness gap: The affluent get amended wellness attraction than the remainder of us. The institution says it tin assistance span that spread by providing the peptides and different goodies that the affluent tin readily access.
The advertisement touches connected "a blistery taxable successful the existent United States landscape," USA Today noted connected Feb. 1.
Instacart Super Bowl commercial
Bananas | Instacart Big Game Commercial by Instacart on YouTube
Instacart is featuring Ben Stiller and Benson Boone successful a 30-second spot directed by Spike Jonze that harkens backmost to European disco pop. The commercialized is touting the service's caller "Preference Picker," which allows customers to prime preferences specified arsenic however ripe they'd similar their bananas.
"But getting into specified nitty gritty successful a 30-second Super Bowl advertisement whitethorn beryllium astir impossible," Variety wrote.
Michelob ULTRA
The ULTRA Instructor ft. Kurt Russell, Lewis Pullman, Chloe Kim, & TJ Oshie | Michelob ULTRA by Michelob ULTRA on YouTube
Actor Kurt Russell stars arsenic a mysterious skis teacher successful Michelob's "The ULTRA Instructor," taking a dilatory skier nether his helping to thatch him however to beryllium the archetypal 1 of his friends down the slope — and debar getting stuck buying everyone's apres-ski drinks.
The advertisement plays connected the information that the Winter Olympics footwear disconnected connected Feb. 6, notes the Hollywood Reporter.
Nerds Super Bowl commercial
Get your sensation buds acceptable | NERDS Big Game Commercial | 2026 | Teaser (Bud Dials :15) by NERDS Candy on YouTube
Nerds has released a teaser called "Get Your Taste Buds Ready" that features world TV guru Andy Cohen.
The candy marque "made a splash successful 2025, with signaling creator Shaboozey headlining a commercialized acceptable to his rendition of Louis Armstrong's 'What a Wonderful World'," USA Today notes, adding that the marque is aiming to marque the aforesaid transportation with Cohen.
Novartis Super Bowl commercial
Relax your choky end. by Novartis on YouTube
Novartis is touting a humor trial for prostate crab successful an advertisement called "Relax Your Tight End." Set to a calming Enya song, the commercialized depicts Rob Gronkowski, George Kittle and different erstwhile and progressive NFL choky ends arsenic they unbend – presumably due to the fact that they tin trust connected the humor trial to spot cancer.
"And the prize for the slightest subtle messaging of Super Bowl 60 goes to … Novartis," the advertisement blog Muse by Clios wrote.
Oakley Meta
Oakley Meta | Athletic Intelligence is Here by Oakley | Meta on YouTube
The Oakley Meta collab is making its Super Bowl debut with a star-studded advertisement that features athletes taping and utilizing the AI glasses to cheque the upwind oregon if it's OK to devour dirt.
The "smart glasses (quite literally) radiance successful a high-intensity Super Bowl LX advertisement that spotlights however elite athletes usage the eyewear's AI-powered features," AdWeek wrote.
OIKOS Super Bowl commercial
The Big Hill - OIKOS Big Game Commercial 2026 by OIKOS Protein on YouTube
NFL moving backmost Derrick Henry and histrion Kathryn Hahn are featured successful yogurt shaper OIKOS' "The Big Hill," which shows them connected a San Francisco trolley that gets stuck connected a hill. Powered by the company's Greek-style yogurts, they're capable to get the trolley car moving.
The advertisement leans "into some carnal exertion and comedic alleviation arsenic Hahn and Henry face progressively absurd uphill challenges," AdWeek noted.
Pepsi Super Bowl commercial
The Choice | Pepsi | Super Bowl by Pepsi on YouTube
Pepsi's commercialized for its Zero Sugar soda whitethorn reignite the cola wars, with a polar carnivore — a mascot associated with Coca-Cola — confronting an existential situation erstwhile helium picks Pepsi implicit Coke successful a unsighted sensation test.
"Academy Award-winning filmmaker Taika Waititi directs the ad—which is acceptable to Queen's "I Want to Break Free"— and besides makes a cameo arsenic the polar bear's therapist," AdWeek noted. The advertisement ends "in a callback to a meme-able buss cam infinitesimal during a Coldplay performance past year."
Pringles Super Bowl commercial
Love astatine archetypal wound by Pringles U.S. on YouTube
Pringles has released a teaser called "Love astatine First Bite," featuring vocalist Sabrina Carpenter successful her Super Bowl commercialized debut.
The 15-second clip shows Carpenter playing the daisy-petal crippled of "loves me, loves maine not," but utilizing Pringles chips alternatively of a flower.
Raisin Bran Super Bowl commercial
Kellogg's Raisin Bran Will Shat by Raisin Bran on YouTube
"Star Trek" histrion William Shatner stars successful a Raisin Bran cereal advertisement that's each astir fibre and keeping regular.
Titled "Will Shat," the commercialized is "one elephantine poop joke," CinemaBlend noted.
Ramp Super Bowl commercial
Multiply What's Possible | Ramp Super Bowl LX Commercial | 2026 by Ramp on YouTube
Brian Baumgartner, who played the hapless accountant Kevin successful "The Office," is the prima of Ramp's "Multiply What's Possible," which demonstrates the business-services company's capabilities.
The commercialized "positions the concern bundle arsenic a 'force multiplier' by populating the bureau with copies of Baumgartner," AdWeek noted connected Feb. 2.
Ritz Super Bowl commercial
RITZ Shell Phone | Big Game 2026 Teaser by RITZ Crackers on YouTube
Ritz unveiled a teaser called "Shell Phone" with erstwhile "Saturday Night Live" prima Bowen Yang connected a formation organizing a party.
"The speedy deed creates arsenic galore intriguing questions arsenic determination are seconds successful the tease, making the astir of the beachside back-and-forth," USA Today noted connected Jan. 27.
Ro Super Bowl commercial
Serena Williams Super Bowl LX Commercial ‘Healthier connected Ro’ by Ro on YouTube
Telehealth institution Ro volition aerial its archetypal Super Bowl advertisement connected Sunday successful a spot called "Healthier connected Ro," which features erstwhile tennis champion Serena Williams talking astir her usage of a weight-loss medication.
"Ro is utilizing the biggest signifier successful advertizing to pivot the speech astir GLP-1s," PRWeek said.
Rocket Super Bowl commercial
Lady Gaga | Won't You Be My Neighbor by Rocket on YouTube
Rocket and its online existent property work Redfin person released a teaser for its Super Bowl commercial, which features black-and-white footage of Lady Gaga singing Mr. Rogers' opus "Won't You Be My Neighbor."
The companies are "leaning into thing softer for their Big Game teaser," AdWeek wrote. "The candid and unpolished spot, changeable with handheld camera work, gives the show a consciousness of closeness that mirrors the song's connection of kindness and connection."
Skechers Super Bowl commercial
SOFÍA VERGARA KICKS OFF BIG GAME IN SKECHERS by SKECHERS on YouTube
"Modern Family" prima Sofía Vergara stars successful Skechers' Super Bowl spot, successful which nary of her different shoes tin comparison to the comfortableness of the brand's Hands Free Slip-ins.
The "playful" advertisement marks Skechers' 13th quality successful the Super Bowl, manner mag WWD noted.
Squarespace Super Bowl commercial
Unavailable (Teaser) | Big Game Commercial 2026 | Squarespace by Squarespace on YouTube
Squarespace is backmost for the Super Bowl, but its teaser, called "Unavailable," doesn't springiness overmuch distant astir the ad. The 15-second black-and-white spot features a tearful Emma Stone, though it's unclear wherefore the histrion is crying.
The website builder's main marque and originative serviceman told Variety past period that the advertisement volition beryllium "very filmic, precise cinematic."
Toyota Super Bowl commercial
Superhero Belt | Toyota by Toyota USA on YouTube
Toyota's Super Bowl commercialized tugs astatine viewers' heartstrings, putting an accent connected household connections. It begins with a gramps buckling his young grandson successful the automaker's RAV4 vehicle, calling it his "superhero belt," and ends decades later, with the boy, present a young man, doing the aforesaid for his grandfather.
The advertisement tells "a generational communicative astir family, representation and mundane-yet-memorable moments," AdWeek wrote.
TurboTax Super Bowl commercial
The Expert feat. Adrien Brody: Preparation - TurboTax 2026 Super Bowl Teaser (Official TV Ad :15) by Intuit TurboTax on YouTube
TurboTax's advertisement volition tally during the Super Bowl conscionable arsenic millions of Americans are prepping their taxes. The company's teaser, "The Expert," stars histrion Adrian Brody repeating the phrase, "I tin grip that for you," successful antithetic accents.
During the Super Bowl commercial, Brody volition play a TurboTax agent, according to People magazine. The teaser "pokes amusive astatine Brody — known for his melodramatic and superior acting roles — and however helium doesn't request to bring the aforesaid vigor to the TurboTax commercial, due to the fact that the institution makes taxation play a breeze," People wrote.
Edited by Alain Sherter
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