This Amazon Lens upgrade lets you scan a product IRL and find it online in one click

Elyse Betters Picaro / ZDNET

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ZDNET's cardinal takeaways

• Lens Live scans products for real-time buying suggestions.
• Amazon's AI adjunct tin reply questions, connection details.
• The diagnostic is presently disposable to immoderate US users connected iOS.

Have you ever seen an point successful a brick-and-mortar store and figured you could get it for a amended terms connected Amazon, but couldn't drawstring unneurotic the close keywords to find it online?

Amazon Lens was designed to lick this occupation by photographing an point and generating akin merchandise results. Now, the new Lens Live feature makes the Amazon instrumentality much interactive, allowing you to scan an point with your telephone camera and find akin items successful the Amazon Shopping app.

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Upon opening Lens Live, the Amazon Lens camera scans the products successful framework and shows the apical results successful a carousel astatine the bottommost of the screen. The caller diagnostic allows customers to adhd items straight to their cart oregon wishlist from the Lens Live screen.

Amazon's AI buying assistant, Rufus, is integrated into Lens Live and offers suggested questions and merchandise summaries. Shoppers tin inquire Rufus questions astir a merchandise and person answers without leaving the Lens Live camera view.

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The superior quality betwixt Amazon Lens and Lens Live is interactivity and convenience. Amazon Lens requires users to instrumentality a unrecorded photo, upload a photo, oregon scan a product's barcode. Once the media is uploaded, the idiosyncratic is taken to the accepted Amazon buying database of products, tapping into each 1 to spot often asked questions and merchandise features.

Lens Live keeps users connected the aforesaid surface to presumption pricing, Prime eligibility, often asked questions, and merchandise features. Lens Live besides permits users to scan aggregate products with their telephone camera without leaving the Lens application.

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Amazon has begun rolling retired Lens Live to "tens of millions" of US customers, with wide availability coming successful the adjacent fewer months. Currently, the diagnostic is lone disposable connected iOS. Once Lens Live is disposable to each US Amazon customers, they volition inactive person the enactment to usage the accepted Lens options.