Report: Samsung's tri-fold phone, XR headset, and AI smart glasses to be revealed at Sep 29 Unpacked event

Samsung's TM Roh astatine Unpacked successful July 2023 successful Seoul, South Korea -- the past clip Samsung hosted a large motorboat lawsuit successful Korea.

Jason Hiner/ZDNET

Samsung is acceptable to unveil 3 caller devices -- a tri-fold smartphone, its Project Moohan XR headset, and a brace of AI astute glasses -- astatine an Unpacked lawsuit connected September 29 successful South Korea, according to aggregate sources successful the Korean media (such arsenic NewsPim and Newsworks).

The tri-fold telephone isn't a astonishment since Samsung has been talking astir it each twelvemonth and ZDNET captured immoderate video astatine Mobile World Congress successful March 2025. The Project Moohan headset is not a astonishment either, since Samsung has been teasing it for years arsenic a collaboration with Google and Qualcomm. Google besides demoed Project Moohan successful May astatine Google I/O, wherever ZDNET's Kerry Wan and Sabrina Ortiz got the accidental to effort it and were impressed. 

Also: I yet tried Samsung's XR headset, and it beats my Apple Vision Pro successful meaningful ways

Samsung tri-fold telephone conception astatine MWC successful March 2025.

Kerry Wan/ZDNET

However, the biggest astonishment is that Samsung is besides connected the verge of announcing their rival to the market-leading Meta Ray-Ban astute glasses. This appears to beryllium what has been codenamed "Project Haean" (haean means seaside oregon seashore successful Korean) and first reported by ETNews successful Korea earlier this year. These are reported to beryllium audio-only glasses powered by Qualcomm's AR1 chip for AI astute glasses, and they would presumably tally Android XR. 

Also: I demoed this uncommon tri-foldable telephone astatine MWC - it gave maine glimpse astatine Samsung's adjacent large thing

This would beryllium an unprecedented 3rd Samsung Unpacked lawsuit successful 1 calendar year. However, Anshel Sag, Principal Analyst astatine Moor Insights & Strategy thinks a 3rd lawsuit makes a batch of consciousness this year.

"It's a bully idea, chiefly due to the fact that it allows the institution to absorption connected these riskier bets and newer, much experimental platforms without drafting attraction distant from merchandise lines apt to person higher volume," said Sag. 

"Having XR devices and a tri-fold successful their ain lawsuit allows Samsung to speech much astir the aboriginal and not impact its products already shipping successful higher volumes, similar the Fold7 and Flip7," helium added. "It's besides important for Samsung to acceptable the code for Android XR and to bash it right, which means giving it much attraction successful its ain event." 

Hand gestures connected the Project Moohan headset, demoed by ZDNET's Kerry Wan astatine Google I/O successful May 2025.

Sabrina Ortiz/ZDNET

The astir caller study from NewsPim states that the September 29 lawsuit volition beryllium hosted successful South Korea and that the XR headset volition motorboat archetypal successful Korea connected October 13. The different Korean sources study that the tri-fold telephone volition besides motorboat archetypal successful Korea successful the coming months and that the astute glasses volition motorboat earlier the extremity of 2025 -- but it's unclear whether the glasses would motorboat locally oregon internationally first.

Samsung has lone hosted 1 different Unpacked lawsuit successful South Korea and that was its 2023 summertime foldables launch. That 1 took spot successful Seoul and I attended it for ZDNET on with different members of the planetary press. 

ZDNET reached retired to Samsung for remark connected this communicative and volition update the nonfiction erstwhile we larn more.