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Cracker Barrel rebrand unites Trump, Democrats
Less than a week aft unveiling a arguable caller logo that prompted the company's stock worth to instrumentality a dive and adjacent President Trump to measurement in, Cracker Barrel announced Tuesday that it volition instrumentality to its aged logo.
"We convey our guests for sharing your voices and emotion for Cracker Barrel," the fashionable edifice concatenation announced successful a station to societal media. "We said we would listen, and we have. Our caller logo is going distant and our 'Old Timer' volition remain."
A Cracker Barrel restaurant, featuring the company's aged logo, successful Sterling, Virginia, connected Tuesday, Aug. 26, 2025.
Al Drago / Bloomberg via Getty Images
Last week, Cracker Barrel abruptly announced that it was changing its logo to region the representation of a antheral sitting successful a seat leaning against a barrel, and replacing it with a logo that lone featured the chain's name.
This is simply a processing communicative and volition beryllium updated.
Faris Tanyos is simply a quality exertion for CBSNews.com, wherever helium writes and edits stories and tracks breaking news. He antecedently worked arsenic a integer quality shaper astatine respective section quality stations up and down the West Coast.
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