You Can Finally Buy Snap’s New AR Specs—for $2,195

Snap—maker of the fashionable societal app Snapchat—has a caller brace of augmented-reality astute glasses called Specs. For existent this time.

Snap CEO Evan Spiegel revealed the caller glasses astatine an lawsuit during the Augmented World Expo (AWE) tech league successful Long Beach, California. As Snap frames it, this isn’t a prototype oregon developer device—it’s the archetypal existent user mentation of the Specs AR glasses, dissimilar the erstwhile procreation exclusively sold to developers and creators.

The Specs outgo $2,195. You tin preorder them present with a refundable $220 deposit. Snap says it expects the devices to vessel this autumn successful the US, UK, and France.

Snap has not yet said which apps oregon features volition beryllium disposable connected the caller Specs. The company's absorption for these glasses is little connected contented seizure and much connected the AR experiences displayed connected the screen, placed with the close extent and debased latency to consciousness similar a moving portion of the environment. Snap has shown disconnected tons of experiential features successful its erstwhile demo units, similar fingerpainting successful the air, pursuing representation directions, oregon manipulating a 3D exemplary of a globe. The institution says this portion volition person immoderate of the aforesaid features, including backstage show screens, Bluetooth capability, web browsing, AI-powered ocular assistance, and a “wide variety” of AR experiences that recognize the country and the objects astir the wearer. Other than that, Snap won't yet accidental what these Specs tin do. That depends connected whether developers bargain successful to physique connected the platform.

“Specs volition go meaningful due to the fact that of the lenses you build,” Spiegel said onstage astatine AWE.

New Specs

Snap’s Specs are chonky, with large rims, honking arms, and heavy temple tips. They look thing similar Meta’s beefy Ray-Ban Display glasses, albeit with much rounded corners. The Specs besides person an AR show that covers a 51-degree tract of presumption successful the halfway of your vision, dissimilar the Display’s bottommost screen.

The look is simply a overmuch much refined mentation of Snap’s boxy AR Spectacles the institution has made disposable to developers since 2024. They’re besides reasonably tasteful for a institution that doesn’t person manner partnerships similar Meta and Essilor Luxottica oregon Google’s collaboration with Warby Parker and Gentle Monster.

“Some mightiness really accidental that oversized glasses are connected inclination astatine the moment,” Spiegel said to WIRED successful an interrogation up of AWE. “For us, it's little astir pursuing manner trends and much astir delivering genuinely standout capability.”