Trader Joe's customers sue over coffee's caffeine levels

Some Trader Joe's java drinkers are aggravated they didn't get their caffeine fix, according to a caller suit filed against the retailer. 

Customers allege successful a class-action suit filed successful California connected Thursday that Trader Joe's deceptively advertised its French Roast Low Acid full legume coffee, starring them to judge it contained much caffeine than it did.

Four plaintiffs who purchased the Trader Joe's java product, sold astatine the retailer's stores crossed the country, allege the grocer failed to disclose that the merchandise contained little caffeine than emblematic java products. 

Plaintiffs allege Trader Joe's falsely advertised its java by not indicating debased caffeine content. Trader Joe's

It is communal practice, attorneys for the plaintiffs claim, to bespeak a java product's caffeine contented lone erstwhile "some process is utilized to trim the magnitude of caffeine contained therein."

"For example, afloat caffeinated java does not person immoderate peculiar labeling denoting that it is afloat caffeinated, but 'decaf' and 'half-caff' coffees are labelled arsenic such," the suit states. 

While investigating shows that the French Roast Low Acid java contained fractional the caffeine of a regular blend, it was not labeled accordingly, the suit claims, starring consumers to "purchase the merchandise believing that it is afloat caffeinated erstwhile it is not."

Trader Joe's did not instantly respond to CBS News' petition for remark connected the lawsuit. 

Seeking damages

The suit claims that consumers trust connected caffeine to substance their enactment and idiosyncratic lives. 

"It is truthful communal that it is present cliché that java drinkers beryllium connected the caffeine contained therein to supply them with the vigor they request to get done the day. Accordingly, the magnitude of caffeine successful a java blend affects a consumer's purchasing decision," the suit states.

A low-caffeine portion would not suffice for regular java drinkers, it adds. If they did take to acquisition a "half-caff" product, they would wage little for it, the suit states.

Plaintiffs are seeking damages and for Trader Joe's to halt selling the merchandise done misleading marketing, according to the lawsuit.

Edited by Aimee Picchi

In:

• Lawsuit
• Trader Joe's