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You cognize thing has officially crossed into main quality vigor territory erstwhile it starts popping up successful airdrome photos, backstage clips, and paparazzi shots. When planetary popular stars and K-pop idols casually clip a tiny decorator fig onto a luxury container and fans zoom successful similar it’s a comeback teaser — that’s not random. That’s taste momentum.
The POP MART hype? It’s precise real.
Internationally, decorator artifact collectibles person been embraced by euphony and manner icons. From planetary names similar Rihanna and Dua Lipa to K-Pop Idols similar Lisa and V, The Monsters/ Labubu and different POP MART characters person softly go portion of personage benignant culture. They amusement up successful airdrome manner photos. They bent disconnected luxury totes. They gaffe into instrumentality edits. When thing tiny starts dominating planetary timelines, you cognize it’s bigger than a toy.
And present successful the Philippines? The emotion communicative is conscionable arsenic loud.
One of the astir talked-about collectors is Marian Rivera, whose increasing POP MART show sparked conversations among fans who didn’t expect to spot the Kapuso icon heavy successful unsighted container culture. But she’s acold from alone. Personalities similar Vice Ganda and Anne Curtis person besides been associated with the broader decorator artifact and “anik-anik” collecting wave, showing however the civilization cuts crossed mainstream entertainment.
That personage vigor was unmistakable astatine the opening of POP MART’s newest milestone: its 3rd authoritative store successful the Philippines, present unfastened astatine SM North EDSA, Level 3, The Block wherever much celebrities specified arsenic Martin Nievera, Janice de Belen, Jed Madela Rocco Nacino, and it’s clear: this isn’t a niche collector ellipse anymore. It’s a cross-industry obsession.
Opening conscionable successful clip for Valentine’s Day, the 177-square-meter abstraction instantly became a north-side magnet for collectors. Celebrity sightings turned the motorboat into thing person to a pop culture infinitesimal than a modular promenade opening. Fans lined up. Shelves were scanned with superior focus. Blind boxes disappeared quickly.
And honestly? The timing feels perfect.
Valentine’s Day is built connected anticipation — the aforesaid mode a unsighted container is. You take a series. Labubu with its varied mischievous charm. Dimoo with its dreamy storytelling. Molly with her iconic wide-eyed stare. Skullpanda with its fashion-forward borderline and Twinkle Twinkle, the store’s brightest star, perfectly timed for the play of love.
You perpetrate without knowing precisely what’s inside.
You unfastened it anyway.
The flowers volition fade.
The chocolates volition disappear.
But that unsighted container moment? That stays.
Valentine’s hits antithetic astatine POP MART SM North EDSA.
English (US) ·