"There's Just No Way To Mimic That": Pamela Anderson Is In Aerie's Latest AI-Free Ad Campaign

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For context, AI-generated models person go progressively common. If you look done Vogue, you mightiness spot brands similar Sketchers and Guess using them — albeit not without controversy.

Now, Aerie is simply a sub-brand of American Eagle Outfitters. In January 2025, A&E's CMO said that the institution had dabbled successful generative AI successful marketing, but feared "generic creative." Aerie has taken a much pointed stance, and touts successful its Instagram bio, "No AI generated radical oregon bodies. No retouching, 100% Aerie Real."

The caller Aerie run opens with Pamela asking an AI cause to support making changes to a "happier, much joyful" pistillate model, until she feels "real."

Cut to Pamela and the models wearing the clothes, with the tagline, "Real matters."

"You can't punctual this," she says. A spokesperson for Aerie futher confirmed that she isn't wearing constitution successful the campaign.

"Nothing tin regenerate quality beings," Pamela told People. "Unless AI wants to commencement becoming imperfect similar quality beings, it'll ne'er person the romance of a show that's soulful and fearless. There's conscionable nary mode to mimic that due to the fact that we're each truthful different."

She further told Vogue, "To me, arsenic a woman, arsenic a consumer, arsenic a mother, I ever think, what is happening? What is the quality betwixt AI and real? How are we expected to know? It was already disheartening astatine times to look astatine manner magazines and spot celebrities and models with retouching, but this is different level.”

What bash you marque of the campaign? LMK successful the comments.

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