Swatch MoonSwatch Mission To Earthphase Moonshine Gold Cold Moon: Price, Specs, Availability

First a confession: I ain much MoonSwatches than I attraction to admit. Never fto it beryllium said that WIRED does not locomotion the locomotion erstwhile it comes to recommending products—Swatch has assiduously extracted a sizeable magnitude of currency from me, each successful $285 increments. This was nary uncertainty the Swiss company’s dastardly program each along, to lure america in, then, ohio truthful gently, get watch fans hooked. The horological equivalent of boiling a frog. It’s worked, too—Swatch has, truthful far, netted hundreds of millions of dollars from MoonSwatch sales.

But portion I’ve been a instrumentality of the Omega X Swatch mashup since we reported connected precisely however the hugely lucrative collaboration came to be successful the archetypal place, I person ne'er liked the iterative Moonshine Gold versions. Employing a sliver of Omega's exclusive 18K airy yellowish golden alloy successful marginally antithetic ways connected each design, they seemed astir cynical—a mode of milking the MoonSwatch superfans connected the hunt to implicit the set.

Now, though, conscionable erstwhile I thought I was done with MoonSwatch—having gone arsenic acold arsenic to upgrade each of excavation with authoritative $45 color-matching rubber straps—Swatch has managed to ensnare maine erstwhile again, and with a Moonshine Gold model: the caller MoonSwatch Mission To Earthphase Moonshine Gold Cold Moon.

Clumsy moniker aside, this mentation takes the all-white 2024 Snoopy model (WIRED's apical prime of the full collection), mixes it with the Earthphase MoonSwatches, and replaces the inferior archetypal strap for a superior achromatic and bluish Swatch rubber velcro one. Aesthetically, it's decidedly a win, but this is not the Cold Moon's enactment trick.

On each $450 Cold Moon MoonSwatch, a snowflake is lasered onto its Moonshine Gold satellite signifier indicator—and, conscionable similar a existent snowflake, Swatch claims each 1 volition beryllium wholly unique. When you see the volumes of MoonSwatches Swatch produces each year, this is nary mean feat.