Starbucks is changing its barista dress code. Here's the new look.

Starbucks makes layoffs, cuts drinks

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Starbucks connected Monday announced a caller formal codification for its baristas, portion of CEO Brian Niccol's efforts to overhaul the java giant's image.

The caller azygous guidelines are designed to marque the company's "iconic greenish apron" basal retired more, and "create a consciousness of familiarity for our customers" astatine each Starbucks locations crossed North America, the institution said successful the statement. 

The caller argumentation volition necessitate baristas to wear:

• Any coagulated achromatic abbreviated and long-sleeved crewneck, collared oregon button-up shirts 
• Any shadiness of khaki, achromatic oregon bluish denim bottoms 
• Starbucks said baristas could deterioration caller company-branded t-shirts, with the java concatenation providing 2 shirts for escaped to its workers

The caller argumentation volition spell into effect May 12, the institution added. 

Starbucks said the caller rules volition let it to "deliver a much accordant coffeehouse acquisition that volition besides bring simpler and clearer guidance to our partners."

The formal codification shakeup comes arsenic the institution works connected its "Back to Starbucks" mission, aimed astatine revitalizing its cafes. After taking connected the CEO role successful October, Niccol said "there's a shared consciousness that we person drifted from our core." 

Starbucks' income were level successful 2024 compared with the anterior year, arsenic immoderate customers shifted to competitors owed to concerns astir the chain's prices and agelong hold times for drinks, among different issues. Niccol's program to lure customers backmost see improving lawsuit work and ensuring that Starbucks cafes are "inviting places to linger," among different goals and initiatives. 

The caller formal codification volition let baristas to "focus connected what matters most, crafting large beverages and fostering connections with customers," the institution said connected Monday. 

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