Shay Mitchell Responded To The Controversy Over Her Skincare Line, Which Is Marketed To Kids

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The marque features products for children arsenic young arsenic 3.

The brand, Rini, was co-founded with Shay's friend, Esther Song and features playful products similar hydrogel facial masks and expanse masks with carnal designs for children arsenic young arsenic 3.

Shay, who has 2 daughters, Atlas and Rome, said the marque was inspired by their curiosity portion watching her ain skincare routine. "Their curiosity and each the small moments that made maine recognize however aboriginal it starts from day parties and look overgarment to wanting to bash 'what mommy does' with her look masks... It was lone a substance of time," she shared connected Instagram.

Shay emphasized that "Rini isn't astir quality — it's astir self-care. About teaching our kids that taking attraction of themselves tin beryllium fun, gentle and safe."

But the marque has continued to spark criticism, with galore questioning the request for a kids' skincare marque and worrying it could beforehand harmful quality standards to children.

Shay addressed the absorption to the skincare enactment connected Today. She admitted, "I was a small amazed [by the reaction], but I deliberation thing that involves kids, determination should beryllium a speech astir it."

"I person a batch of questions," Shay continued, "as I'm definite you some bash erstwhile thing involves our kids — with what they devour and what they enactment connected their skin. So I didn't deliberation this would beryllium thing different. But this came from my acquisition being a mom, having 2 girls myself and seeing that determination wasn't thing retired determination I felt harmless capable putting connected their tegument erstwhile they wanted to stock successful connected this infinitesimal that I do."

When Jenna Bush Hager asked Shay astir parents who mightiness not privation their children to beryllium "focused connected appearance" truthful soon, Shay responded, "Neither bash I. I mean, genuinely skincare starts from birth. We moisturize, we soothe, we comfortableness their tegument arsenic newborns. This is the aforesaid happening — it's conscionable successful a antithetic format that's conscionable much fun, and, I feel, precise age-appropriate."

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