Samsung just dropped its 2025 flagship OLED TV - and you're going to like what you see

4 days ago 8
Samsung S95F
Kerry Wan/ZDNET

Samsung has announced the merchandise of its 2025 lineup of OLED TVs, boasting an awesome array of upgrades, including precocious representation processing, improved glare-free technology, and a important boost successful brightness.

Also: Change these 5 settings connected your TV for a speedy and casual mode to amended its representation quality

The main differences betwixt the S95F and its lower-priced siblings successful the bid (S90F and S85F) are that the S95F has quantum dot tech, positive a glare-free matte finish, a 165Hz refresh complaint (compared to 144Hz oregon less), and it's the lone caller merchandise compatible with the Samsung One Connect Box

Another quality is surface size, which ranges from 55 to 83 inches, but that the S90F comes successful 2 smaller sizes (42" and 48"). 

The astir important quality is marked by 1 twelvemonth of technological advancement. At the bosom of the S95F is Samsung's third-generation NQ4 AI video processor. This means, and pardon my mixed anatomical metaphor, the brain of the S95F has implicit six times arsenic galore neural networks arsenic its 2024 predecessor (128 vs. 20). Neural networks, successful caller AI TV-speak, grip things similar upscaling lower-resolution content, sound reduction, question smoothing, and colour accuracy.

For wide prime and performance, ZDNET's Editor-In-Chief, Jason Hiner, declared past year's S95D to beryllium the victor of 2024's TV reveals astatine CES, and arguably the champion TV available successful the satellite astatine that time. In summation to the amended processor I mentioned above, the S95F comes with respective advancements implicit past year's flagship. 

The S95F's luminescence, for example, is importantly improved implicit the S95D, with 2,000 nits of highest brightness representing astir a 22% increase. At the aforesaid time, Samsung's 2.0 Glare-Free exertion virtually eliminates reflections from overhead lighting, level lamps, and different sources. 

Also: How I turned this 98-inch TV into an immersive theatre strategy (and it's $1,500 off)

This second-generation anti-glare coating builds upon the exertion introduced successful past year's S95D, addressing the contented of elevated achromatic levels erstwhile viewing successful agleam rooms. This exertion aims to support blacks "pitch-black" contempt ambient lighting concerns portion each pixel pops against a acheronian background.

However, it's the caller AI features that sweeten the woody for the S95F. "Click to Search" offers a accidental to place onscreen products without pausing the enactment and "Live Translate" translates overseas connection unrecorded programming successful real-time (currently for up to 7 languages). Users with a Galaxy Watch tin adjacent power the TVs utilizing the "Universal Gestures" feature, specified arsenic rotating the ticker bezel to scroll oregon making a fist to spell backmost to a anterior screen.

Other AI-enhanced astute features include:

  • Samsung Food, which identifies nutrient on-screen and suggests recipes oregon transportation options.
  • Home Insights, which sends unrecorded information alerts to your phone, helping you support an oculus connected things remotely.
  • Pet and Family Care, which monitors for unusual noises oregon movements and tweaks country settings for favored and household comfort.

As is becoming standard, the caller Samsung bid offers aggregate household subordinate profiles. Much little standard, but uniquely awesome, each Samsung TV is eligible for up to 7 years of bundle updates. 

Also: Samsung's caller Frame Pro TV is an costly masterpiece - but you'll emotion the features

The prices for these models commencement astatine $1,300 for the 42-inch S85F and spell up to $4,499 for the 77-inch S95F, with different sizes disposable astatine assorted terms points successful between. The 65-inch sheet is selling for $3,399 astatine Samsung and Best Buy has it competitively priced for astir $100 less.

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