People Are Dragging Kourtney Kardashian’s Crumbl Collab With Compilations Of Bad Reviews On TikTok — Here's Why

2 days ago 10

The Kardashian-Jenner unit seems to beryllium embracing the motto “all property is bully press” with their latest marque collab.

Crumbl Cookies conscionable dropped six limited-edition flavors inspired by Kris, Kourtney, Khloé, Kim, Kylie, and Kendall. But 1 cooky is stealing the spotlight — and casting a biiiig shadiness implicit the remainder of the lineup. Kourtney’s flourless cocoa barroom has gone wildly viral, with reviews comparing it to everything from “dirt” to "a hockey puck" and adjacent “a hospital.”

There’s a elemental crushed her Crumbl dessert is getting a antithetic absorption than her sisters’ flavors: it’s the lone 1 missing 2 of the brand’s cardinal ingredients — flour and sugar.

Kourtney Kardashian Barker is famously health-conscious — truthful overmuch truthful that she's sparked contention wrong her ain household (and the internet) for keeping her household escaped of gluten, refined sugar, and dairy. So a cooky collab mightiness look off-brand for the Poosh founder. But successful existent Kourtney fashion, she recovered a loophole: she created Crumbl’s archetypal refined sugar-free and gluten-free (albeit cross-contaminated) cookie.

TikToker Shawn Walton went viral erstwhile his brutal — and hilarious — review of the dessert got implicit 1.7 cardinal likes and 24 cardinal views. Crumbl says the barroom is "flourless and refined sugar-free." Shawn took the restrictions connected the barroom a measurement further, telling his viewers it was "vegan-free" and "seafood-free."

"Let's springiness it a shot," helium continued. After a azygous bite, helium made a disturbed look and spit the barroom out, calling the texture "so weird." He took a sip of water, past said to the camera: "What the hell-y, Kourtney?... There is nary mode successful H-E-L-L you devour this cake."

But is the barroom really that bad?? The net is, arsenic per usual, polarized. Compilations of comic antagonistic reviews person popped up connected TikTok, and adjacent videos of children trying the barroom and looking upset person gone viral. But what's astir entertaining astir these reviews is the remark sections:

Fellow world TV icon and entrepreneur, Bethenny Frankel, came to the collab's defense, giving her ain reappraisal arsenic idiosyncratic who "used to person a wheat, egg, and dairy-free cooking institution similar 25 years ago."

Before trying it herself, Bethenny predicted: "There is nary mode Kourtney Kardashian's Crumbl dessert is arsenic atrocious arsenic you guys are saying it is... You guys are truthful melodramatic I cannot judge it's arsenic atrocious arsenic you guys are saying it is."

After taking a bite, she shook her head, saying: "It's not arsenic atrocious arsenic radical say. I knew it wasn't gonna be... I similar steadfast desserts similar this... It tastes similar acheronian chocolate. I similar it. Sorry."

A gluten-free TikTok creator, Niamh Kavanagh, had a absorption akin to Bethenny’s. After giving the barroom a taste, she said: “That crap is good. I don't cognize if possibly my sensation buds are accustomed to gluten-free things, but I truly similar it."

She continued, saying: "I conscionable deliberation it's due to the fact that everyone is trying it aft eating each the different sugary cookies that sensation truly good, truthful by the clip they get to Kourtney's, they're like... blagh." Honestly, that logic tracks.

Niamh’s reappraisal highlights what galore others person echoed: Kourtney’s cooky is simply a very antithetic benignant of merchandise compared to the different Kardashian flavors. When stacked against Kylie’s Pink Confetti Sugar Cookie oregon Kendall’s Cookie Dough Cupcake Cookie, a flourless acheronian cocoa barroom is going to consciousness way little sweet, overmuch denser, and honestly, not similar a cooky (or a cake) astatine all.

Despite the name, a flourless cocoa barroom isn’t precisely barroom successful the accepted sense. Just instrumentality a look astatine its rich, fudge-like texture:

The ingredients and method down a flourless cocoa barroom are remarkably antithetic from what goes into a Crumbl cooky oregon different gluten-filled cakes, which explains wherefore this one’s throwing radical off.

While we tin lone conjecture astatine the look for Crumbl's version, Tasty has its ain refined sugar-free flourless cocoa torte recipe that adjacent Kourtney would o.k. — and its texture looks beauteous dang adjacent to Crumbl's.

Traditional cakes usage flour (gluten, specifically) to supply operation and fluff. But successful a flourless version, that assistance is gone. Flourless cocoa desserts, similar this version, trust connected eggs to adhd structure, moisture, and levity. The effect is simply a dense, rich, astir fudge-like texture.

That’s wherefore the rubric flourless cocoa barroom tin beryllium a small misleading — and wherefore we telephone ours a "torte" and not a "cake." If you’re expecting thing soft, chewy, oregon cakey, you'd astir apt beryllium blindsided by its aggravated density and deficiency of fluff.

A less-processed flourless cocoa torte is not a atrocious dessert — successful fact, erstwhile done well, it’s luxurious and decadent. But it’s a wholly antithetic class from cake, and calling Kourtney's dessert arsenic specified sets it up for a absorption that’s little “Oh, yes” and much “What the H-E-L-L.”

The model to effort Kourtney’s Crumbl dessert has officially closed; the limited-time collab ran from April 7 to April 12, 2025. But if you simply HAVE to cognize for yourself what the refined sugar- and gluten-free dessert really tastes like, there’s different mode to effort the thing: marque it yourself!

To cook a flourless cocoa barroom successful your ain room successful step-by-step mode (or with assistance from a video), download the escaped Tasty app and hunt for “paleo flourless cocoa torte” — nary subscription required.

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