I tried Apple's 2 big AI features announced at the iPhone 17 event - and both are game changers

4 days ago 24
iPhone 17 Pro
Jason Hiner/ZDNET

While we didn't perceive overmuch astir Siri oregon Apple Intelligence during the 2025 Apple Event that launched caller iPhones, AirPods, and Apple Watches, determination were 2 immense AI features announced that person mostly slipped nether the radar. That's mostly due to the fact that they were presented arsenic large caller features and didn't usage overhyped AI selling language.

Nevertheless, I got to demo some features astatine Apple Park connected Tuesday and my archetypal content was that some of them are astir afloat baked and acceptable to commencement improving regular beingness -- and those are my favourite kinds of features to speech about.

Also: 5 caller AI-powered features that flew nether the radar astatine Apple's motorboat event

Here's what they are:

1. A selfie camera that automatically frames the champion shot

Apple has implemented a caller benignant of front-facing camera. This uses a quadrate sensor and increases the solution of the sensor from 12 megapixels connected erstwhile models to 24MP. However, due to the fact that the sensor is square, it really outputs 18MP images. The existent instrumentality is that it tin output successful either vertical oregon horizontal formats.

In fact, you don't adjacent person to crook the telephone to power betwixt vertical and horizontal mode immoderate more. You tin present simply support the telephone successful 1 manus and successful the vertical oregon horizontal presumption you prefer, you tin pat the rotate fastener and it volition flip from vertical to horizontal and vice versa. And due to the fact that it has an ultrawide sensor with treble the megapixels, it tin instrumentality arsenic crisp photos successful either orientation. 

Now, here's wherever the AI comes in. You tin acceptable the front-facing camera to Auto Zoom and Auto Rotate. Then, it volition automatically find faces successful your changeable and it volition widen oregon tighten the changeable and determine whether a vertical oregon horizontal predisposition volition enactment champion to acceptable everyone successful the picture. Apple calls this its "Center Stage" feature, which is the aforesaid word it uses for centering you successful the mediate of the surface for a video telephone connected the iPad and the Mac.

Also: Every iPhone 17 exemplary compared

The diagnostic technically uses instrumentality learning, but it's inactive just to telephone this an AI feature. The Center Stage branding is simply a small spot confusing though, due to the fact that the selfie camera connected iPhone 17 is utilized for photos portion the diagnostic connected iPad and Mac is for video calls. The selfie camera diagnostic is besides aimed astatine photos with aggregate people, portion the iPad/Mac diagnostic is chiefly utilized with conscionable you successful the frame. 

Still, aft trying it connected assorted demo iPhones astatine Apple Park aft the keynote connected Tuesday, it's casual to telephone this the smartest and champion selfie camera I've seen. I person nary uncertainty that different telephone makers volition commencement copying this diagnostic successful 2026. And the champion portion is that Apple didn't conscionable bounds it to this year's high-end iPhone 17 Pro and Pro Max, but enactment it connected the modular iPhone 17 and the iPhone Air arsenic well. That's large quality for consumers, who took 500 cardinal selfies connected iPhones past twelvemonth according to Apple. 

2. Live Translation successful AirPods Pro 3

I've said this galore times before, but connection translation is 1 of the champion and astir close uses for Large Language Models. In fact, it's 1 of the champion things you tin bash with generative AI. 

It has enabled companies similar Apple that lag acold down Google and others successful its connection translation app to instrumentality large strides guardant successful implementing connection translation features into cardinal products. While Google Translate supports 249 antithetic languages, Apple's Translate app supports 20. Google Translate has been astir since 2006 portion Apple's Translate app launched successful 2020. 

Also: AirPods Pro 3 vs. AirPods Pro 2: Here's who should upgrade

Nevertheless, portion Google has been doing demos for years showing real-time translation successful its phones and earbuds, nary of the features person ever truly worked precise good successful the existent world. Google again made a large woody astir real-time translation during its Pixel 10 motorboat event successful August, but adjacent during the onstage demo the feature hiccuped a bit

Enter Apple. Alongside the AirPods Pro 3, it launched its ain unrecorded translation feature. And portion the fig of languages isn't arsenic broad, the implementation is simply a batch smoother and much idiosyncratic friendly. I got an in-person demo of this with a radical of different journalists astatine Apple Park connected Tuesday aft the keynote.

AirPods Pro 3
Nina Raemont/ZDNET

A Spanish talker came into the country and started speaking portion we had AirPods Pro 3 successful our ears and an iPhone 17 Pro successful our hands with the Live Translation diagnostic turned on. The AirPods Pro 3 instantly went into ANC mode and started translating the words spoken successful Spanish into English truthful that we could look into the person's look during the speech portion proceeding their words successful our ain connection without the distraction of proceeding the words successful some languages. And I cognize capable Spanish to recognize that the translation was beauteous close -- with nary hiccups successful this case. 

It was lone 1 little demo but it traded the tricks of Google's Pixel 10 demo (trying to enactment the words and intonation into an AI-cloned dependable of the speaker) for much applicable usability. Apple's mentation is simply a beta diagnostic that volition beryllium constricted to English, Spanish, French, German, and Portuguese to start. 

And to beryllium clear, the iPhone does astir of the processing enactment portion the AirPods marque the acquisition amended by automatically invoking sound cancellation. But due to the fact that of that, the diagnostic isn't conscionable constricted to AirPods Pro 3. It volition besides enactment with AirPods Pro 2 and AirPods 4, arsenic agelong arsenic they are connected to a telephone that tin tally Apple Intelligence (iPhone 15 Pro oregon newer). That's different triumph for consumers.

Since I'm readying to trial some the Pixel 10 Pro XL with Pixel Buds Pro 2 arsenic good arsenic the iPhone 17 Pro Max with AirPods Pro 3, I'll enactment their caller translation features head-to-head to spot however good they perform. Every week, I'm successful interaction with friends and assemblage members who talk 1 oregon much of the supported languages, truthful I'll person ample opportunities to enactment it to enactment successful the existent satellite and past stock what I learn.

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