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The TV motorboat play is upon us, and Samsung is among the archetypal brands to enactment retired its 2025 lineup of ocular goodness. I precocious had the accidental to scope retired immoderate caller TVs astatine 1 of Samsung's outer laboratories successful New Jersey, putting each upcoming exemplary done the ringer and seeing conscionable however good they stack up to the company's early-year claims.
Below are my archetypal takeaways (read: this isn't a review) connected the company's Neo QLED 4K and 8K models, which are up for preorder now, arsenic good arsenic the caller Vision AI features that underpin the 2025 viewing experience.
Samsung's 'Vision AI' is hard to deny
Unsurprisingly, a large accent astatine the store was Samsung's latest artificial quality tech, Vision AI, which is integrated into each the company's caller TVs. While Vision AI's capabilities span the idiosyncratic experience, from browsing and searching to watching overseas movies, the pursuing caught my attraction the most.
Real-time subtitle translations
Are you a instrumentality of overseas films? Sometimes, the astir obscure (and best) planetary movies deficiency English subtitles. Vision AI is simply a near-instant translator for 7 antithetic languages connected caller Samsung TVs. While this isn't needfully a caller diagnostic successful tech -- respective Android smartphones, including Samsung's own, already enactment unrecorded transcriptions -- the quality to bash this from the comfortableness of your sofa oregon furniture is precise useful.
Also: Having occupation proceeding whispery TV dialogue? I recovered 3 ways to hole that
We person bully crushed to judge that fig volition grow aft aboriginal updates since Samsung's latest mobile devices already enactment translation of 13 languages done its "Live Translate" feature.
Onscreen 'Click to Search'
I often find myself pausing a amusement to look up accusation connected my iPhone to place an actor, a set's filming location, oregon a opus playing successful the background. Samsung's Vision AI tin bash each that astatine the interaction of a button, without adjacent pausing what you're watching.
But purportedly, it's besides doing next-level things, similar naming the designers of 1 of Carrie Bradshaw's outfits oregon the marque and exemplary of James Bond's car successful the archetypal Goldfinger. I'll person to further trial Click to Search astatine ZDNET's TV laboratory to measure its reliability. If it tin name The Dude's rug that tied the country together, I'll be really impressed.
Control your TV with 'Universal Gestures'
Generative creation for slideshow wallpaper and astute location insights are becoming astir modular features successful TVs of a definite terms point, truthful I'm conscionable mentioning present that these features are included successful each caller Samsungs. But however galore TVs tin you power conscionable by pinching your fingers unneurotic oregon making a fist?
Also: How to wide the cache connected your TV (and wherefore it makes specified a large difference)
If you person a Galaxy Watch, past this tin beryllium your reality, acknowledgment to the diagnostic known arsenic Universal Gestures, which detects the motions of your fingers, hand, and wrist to execute definite functions. We've seen this benignant of thing successful futuristic movies and scenes from the Marvel Cinematic Universe. Is Samsung driving our interactions with devices successful that direction?
Neo QLED 4K & 8K: What other is new?
Both flagship models (QN90F and QN990F) connection Glare-Free technology, which utilizes a matte surface decorativeness that absorbs and scatters airy alternatively of reflecting it. Ideally, this minimizes reflections from windows and overhead lights, and I tin attest that this was the lawsuit erstwhile I moved off-axis during the demo. Until recently, this light-refracting tech was constricted to Samsung's top-notch (i.e., astir expensive) OLED screens similar the S95F.
Neo QLED 4K (QN90F)
The Neo QLED 4K (QN90F) has an upgraded NQ4 Gen3 processor, almighty capable to tally the TV's "Vision AI" feature, upscale older contented into 4K, and amended wide representation and dependable quality. Its Neo Quantum HDR+11 is said to boost contrast, colour accuracy, and dynamic range, surpassing adjacent that of modular OLED TVs.
These enhancements, similar the smoother 165Hz refresh complaint perfect for console gamers, marque the QN90F the premium merchandise we should expect from a Samsung flagship.
Also: The champion Samsung TVs of 2025: Expert tested and reviewed
Also noteworthy is the array of sizes the QN90F comes successful -- from a humble 43 inches to a gargantuan 115 inches. And if you spell that big, Samsung offers its Supersize Picture Enhancer. This diagnostic aims to mitigate the inherent problems with super-large screens by reducing pixelation, deepening achromatic levels, and tightening sound reduction.
While the enhanced crispness was determination erstwhile I looked astatine the larger-sized TVs, I besides noticed a much aggravated blooming and question blur. Some modifications successful the settings should greatly alleviate those issues, but they're inactive worthy mentioning if you're readying to splurge connected 1 of these sets.
Speaking of which, the Neo QLED 4K QN90F is disposable present for the pursuing prices:
TV size | Price |
43-inch | $1,399 |
50-inch | $1,499 |
55-inch | $1,999 |
65-inch | $2,699 |
75-inch | $3,299 |
85-inch | $4,499 |
98-inch | $14,999 |
Neo QLED 8K (QN990F)
The Neo QLED 8K (QN990F) fundamentally comes with the supra upgrades connected its ain graduated standard (for example, an NQ8 Gen2 processor to thrust its Vision AI). The large quality is that the Neo QLED 8K tin grip the wizardry down Samsung's Wireless One Connect Box, which allows for cable-free transmission of 8K contented astatine 120Hz.
Also: I saw Samsung's 8K TV astatine CES 2025 - and these 3 caller features stole the show
Set-top boxes, aggregate crippled consoles, Blu-ray players, soundbars, and each mode of peripherals tin tally done the One Connect arsenic agelong arsenic the container is situated wrong 10 feet of the TV. Moving each the IO distant from the 8K acceptable gives it a cleaner aesthetic, with minimal cabling required. The large question to reply present is latency and precisely however effect times volition fare erstwhile gaming oregon requiring speedy inputs.
At Samsung's workshop, I sampled the Neo QLED 8K by watching videos of vibrant neon signage, firework spectaculars, and entrancing aerial drone cityscapes. Its imaging is superb, astir painfully perfect.
The caller Metal Frame plan adds a bully interaction of premium, but much practically, the metallic framework encases a built-in talker strategy with a crazily potent 6.2.4-channel setup that includes Object Tracking Sound.
OTS is 1 of my favourite Samsung inventions due to the fact that it follows the question of onscreen objects, creating a convincingly lifelike, three-dimensional soundscape, each without an accompanying soundbar oregon talker system. (But if you privation to marque the astir of the ocular fidelity of an 8K screen, you perfectly should brace it with expanded audio gear.)
The Neo QLED 8K QN990F is disposable present for $3,299 (65-inch) and $4,299 (75-inch).
Stay tuned for our afloat investigation and breakdown of the caller Samsung TVs arsenic we get them into our laboratory for review.
(By the way, it was a 1964 Aston Martin DB5.)
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