How to Add WIRED as a Preferred Source on Google (2025)

As you’ve probably noticed, Google has gotten … weird lately. Weirder? It tin beryllium hard to find the hunt results you’re looking for. Between AI summaries and algorithm changes resulting successful unexpected sources, it tin beryllium tricky to navigate the astir fashionable hunt motor successful the world. (And publishers are feeling the strain, too.)

Earlier this year, Google updated its algorithm. This is thing new—Google updates its algorithms hundreds of times per year, with anyplace from 2 to 4 large “core updates” that effect successful important changes. And portion it's tricky to find precisely what changed, publishers and websites ample and tiny noticed important postulation drops and little hunt rankings—even for contented that had antecedently been doing well. “Google Zero” (as Nilay Patel of The Verge archetypal called it) is thought to beryllium caused, astatine slightest successful part, by AI overviews.

Google Search has shown a slow crawl toward this for a mates of years, but the astir caller stroke was delivered implicit the summer. When you hunt for thing and you get a neat small summary of assorted reporting completed by journalists, you're little apt to sojourn the websites that actually did the work. And, successful immoderate instances, that summary contains incorrect AI hallucinations oregon reporting from websites you mightiness not spot arsenic much. It's hard to accidental whether the adjacent halfway update volition marque your hunt results amusement what you expect, but successful the meantime, there's a tweak that tin assistance it consciousness much tailored to your preferences.

Take backmost power of your Google hunt results with the caller Google “Preferred Sources” tool. This tin assistance you spot much of WIRED, from our rigorous and obsessive Reviews coverage to the important breaking stories connected our Politics desk to our Culture team’s “What to Watch” roundups. (And, yes, this works for different publishers you cognize and trust, too.)

Preferred Sources are prioritized successful Top Stories hunt results, and you’ll besides get a dedicated From Your Sources conception connected immoderate hunt results pages.

To acceptable WIRED arsenic a Preferred Source, you tin click this link and cheque the container to the right. You tin besides hunt for further sources you similar connected this leafage and cheque the respective boxes to marque definite they’re prioritized successful your Google searches.