Democrats using inflation to target House Republicans in Labor Day weekend ads

Inflation inactive outpacing wages, survey finds

Americans' paychecks inactive not keeping up with inflation, survey finds 03:52

Cracking unfastened a acold 1 could outgo you much this Labor Day. 

That's the connection successful a caller integer advertisement that volition beryllium released this vacation play by the Democratic Congressional Campaign Committee.

"This Labor Day, Republicans are making the terms of brew soar,"  the advertisement reads successful achromatic lettering implicit a brew can.     

The DCCC is launching the five-figure advertisement bargain successful 35 districts it says are "in play." The ads volition tally connected Instagram and You Tube and are aimed astatine young men betwixt the ages of 18 and 44 – a demographic that proved pivotal successful the 2024 statesmanlike contest.

The ads, seen archetypal by CBS News, nonstop voters to a website dubbed HouseRepublicanPriceHike.com. The interactive instrumentality enables them to click connected fashionable nutrient items similar cheese, hamburger nutrient and crystal pick to presumption the latest terms information earlier checking retired with an estimated receipt. For instance, a vessel of brew costs $1.82, up 9 percent since 2022. 

"Labor Day is expected to beryllium a clip to observe the contributions of the American idiosyncratic and to unbend with neighbors and families implicit a grill enjoying burgers and beer," said DCCC spokesperson Viet Shelton. "But House Republicans are ruining everyone's cookouts by making the travel to the market store much expensive. The DCCC is going to marque definite voters cognize House Republicans are responsible."

Inflation remains a hot-button contented heading into the 2026 midterms. A caller CBS News poll found 2 thirds of Americans deliberation prices volition spell up successful the coming months. 

The Consumer Price Index rose  2.7% last period connected an yearly basis. Food prices successful July roseate 0.2% from June and 2.9% implicit the past year.

Earlier this month, the National Republican Congressional Committee unveiled a paid advertisement run targeting 25 susceptible House Democrats implicit the economy, migration and crime. . 

"This is the America Democrats privation to build: Raising taxes for moving families, baseless impeachments, wide unfastened borders, abolishing ICE, defunding the police, and turning America into a socialist, crime-filled dystopia," said NRCC spokesperson Mike Marinella.  

• Inflation