Book excerpt: "When Caesar Was King" by David Margolick

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In his caller biography, "When Caesar Was King" (published by Schocken Books), David Margolick explores however 1950s comic Sid Caesar reinvented the creation of drama successful the caller mean of television.

Read an excerpt below, and don't miss Mo Rocca's interrogation with David Margolick connected "CBS Sunday Morning" March 22!


"When Caesar Was King" by David Margolick

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Television was called a "medium," Fred Allen, the much-respected vigor wit (and leader to Caesar and different reasoning com­ics), erstwhile quipped, due to the fact that thing connected it was good done. But Allen exempted Caesar from his broadsides. He lived astir the country from the International Theatre and would often driblet by for formal rehearsals. "A casual perceiver mightiness person assumed that Allen, the master, had travel to instruct Caesar, the apprentice," Collier's noted. "Actually it was the different mode around. Allen was embark­ing connected his archetypal tv amusement and he had travel to larn from Caesar."

Before long, Caesar rued the time erstwhile helium and Liebman had taken each ninety of the minutes Pat Weaver had offered them. "For the birds," helium called that last, agonizing fractional hour. But it was then, erstwhile helium was astir depleted, that helium was besides astatine his astir ingenious, reflective, autobiographical, and exposed, that helium bonded with his audience, and that his peculiar suitability for TV became astir apparent. "Caesar seems to beryllium the perfect comic for television," Jeanne Loughlin noted successful The Daily Compass. "His spontaneous, adroit facial expressions—wonderful successful tv close-up—might beryllium mislaid connected a theatre stage. His comic mate­rial, drawn chiefly from perceptive observations of mundane life, mightiness not beryllium wide capable buffoonery for the movies. At nighttime clubs, possibly overmuch of his comic instauration of the adventures of an mean antheral mightiness beryllium wasted." But "for location consumption," she noted, his antics were "just astir perfect."

There was play astatine the commencement of each amusement unmentioned connected the printed program. It came erstwhile Caesar introduced the week's impermanent host, oregon tried to. When helium archetypal appeared onstage—"Ladies and gentlemen, Sid Caesar!" the announcer would outcry arsenic the past enactment of "Stars implicit Broadway" faded— helium was each business. He'd clasp up his hands peremptorily, astir imperiously, to chopped disconnected the applause, not retired of modesty, but due to the fact that it prolonged his agony. He'd past commencement speaking, successful an affected, actorly, somewhat stilted manner. Much arsenic helium hated (and adjacent banned) cue cards, truthful inimical to authenticity, spontaneity, and connectivity (to the assemblage arsenic good arsenic to the different performers), it sounded arsenic if helium were speechmaking disconnected 1 of them.

"Good evening, ladies and gentlemen, this is Sid Caesar," he'd say, arsenic if connected vigor alternatively than lasting determination for each the satellite to see. "Welcome to Your Show of Shows." But lone seldom was that however the words came out. Tolkin erstwhile assembled the forty oregon truthful antithetic ways they really did, among them "Woolkim to the shoo," "Wilcome to the shaw," "Wulcum to da shee." Caesar's banal enactment erstwhile presenting the evening's impermanent presenter—the close operation was "star of the week and big for this evening"—seemed formulated to travel him up. Getting done the visitors' latest credits besides proved an ordeal. "Our prima contiguous has conscionable finished a representation wherever helium co-starred wis . . . with Miss Betty Hutton, successful the Cecil B. dePicture, The Greatest Show connected Earth" was however helium presented Charlton Heston successful October 1951. Once finished, Caesar would dash disconnected the stage, ostensibly to hole for the opening sketch but besides to play idiosyncratic too himself. Reiner attributed it each to fear. "His feeling is, I'm conscionable an ordi­nary feline whose folks ran a luncheonette successful Yonkers," helium theo­rized. "Who americium I to beryllium up here, having each these radical watching maine and listening to me?" Caesar kept trying— it was, helium erstwhile explained, "the mode I signifier being me"—but it ne'er got immoderate easier. Hugh Downs, brought connected aboriginal to spare Caesar from specified agony, likened Sid's conflict to "the stark, evident panic of a kid successful a precocious schoolhouse play."

Viewers really enjoyed the "fluffs," Caesar observed: They gave them "a consciousness of participating." (A week without a flub was caller capable for Variety to note.) The sheer brinkmanship of his performances was portion of the show's power. As the professional Andrew Sarris aboriginal enactment it, "their opening nights were not lone their closing nights, but besides their eternal incarnations," lending an "exquisitely wrought affectional tension" to the acquisition of watching them.

Every amusement was recorded, though hardly for posterity; prac­tical concerns, alternatively than intimations of immortality, explained why, dissimilar truthful overmuch of aboriginal television, Your Show of Shows was preserved: The kinescopes allowed for last-minute reprises of aged sketches—say, erstwhile thing other wasn't comic oregon had sud­denly fallen through. "Better a bully aged happening than a atrocious caller thing," Liebman liked to say. Whenever that happened, he'd inquire his young assistant, Len Kanter, to fetch a peculiar "kinny" containing thing tried and true, which the principals would past reappraisal and recommit to memory. But posterity's clasp connected the amusement was fragile: Periodically, different of Liebman's assistants, Natalie Goodman, would capable the metallic tray beneath the reels of movie with h2o to support them from drying up and disintegrating.

Even without the repeats, determination were complaints of pre­dictability. As aboriginal arsenic April 1950—barely 2 months into the show—Variety was calling the programme "tired and pedestrian." But with tv spreading, tons of folks were inactive seeing Caesar for the archetypal time. And Caesar kept collecting kudos. Groucho Marx congratulated him astatine Toots Shor's. Look called him televi­sion's champion comic, TV Guide, a "clown of majesty." Cue magazine compared him to Chaplin and W. C. Fields, and said that however bully tv was successful immoderate fixed week "depends connected however comic Caesar has been." That helium was truthful often likened to Chaplin lone made Caesar much tongue-tied the 2 times the 2 men met. (Running into Jack Benny once, Caesar hadn't known what to accidental to him, either.)

For each the speech astir joining "Broadway connected parade," the amusement brought jitters to the Great White Way. "Ticket request is astir arsenic blistery for this 1 arsenic for South Pacific," Larry Wolters of the Chicago Tribune reported. The managers of Radio City Music Hall begged NBC to determination Your Show of Shows to Thursdays. Robert Taylor complained that helium could nary longer get his woman (Barbara Stanwyck) to spell retired connected Saturday nights due to the fact that she was location watching Caesar, and Ida Lupino had the aforesaid beef with Howard Duff. Ordinary radical had to marque adjustments, too. Because ft postulation from the adjacent movie theatre had dried up connected Saturday nights, Myron Lipsy, who owned a footwear store successful Syracuse, closed up then. Caesar's fewer detractors reconsidered. Philip Hamburger of The New Yorker, who had recovered Caesar's portrayal of a gumball instrumentality successful Make Mine Manhattan so offensive, present hailed him arsenic "one of the 2 oregon 3 funniest men connected television" (and Coca arsenic "far and distant the funniest" of the comediennes).

Caesar was among the fewer tv comics to impressment Mack Sennett, the antheral who'd directed Chaplin, W. C. Fields, and the Keystone Cops. To those who said tv drama would travel of property lone erstwhile the "big boys"—Hope, Benny, and Jimmy Durante among them—came connected board, TV Guide had immoderate news: "The large boys are excessively late." NBC gloated. "Now we ain Saturday night," George McGarrett, who supervised the produc­tion of the amusement for the network, wrote to Weaver successful April 1950. Liebman took his bows. If they'd had to enactment retired fractional what helium did, the producers Moss Hart and Max Gordon told him, they'd "be acceptable for the feline with the large net." Billboard suggested, "NBC oughtta physique a statue of Max (Sat. Nite) Liebman" "smack dab successful the mediate of Rockefeller Plaza."

     
From "When Caesar Was King." © 2025 by David Margolick. Excerpted by support of Alfred A. Knopf, a part of Penguin Random House LLC. All rights reserved. No portion of this excerpt whitethorn beryllium reproduced oregon reprinted without support successful penning from the publisher. 


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