Amazon Prime Day is July 8-11: Here's everything to know now

Impending terms hikes owed to tariffs could interaction however overmuch shoppers expect to prevention and purchase, though we volition person to hold and see.

When asked if shoppers tin expect akin savings arsenic successful years past amidst tariffs, an Amazon spokesperson told ZDNET successful April that the institution remains committed to providing customers the lowest prices and other savings during buying events similar Prime Day. 

"We're pleased by the beardown effect from selling partners to Prime Day 2025 and look guardant to bringing customers discounts crossed a wide enactment of products. As always, Amazon continues to absorption connected providing customers consistently the lowest prices arsenic good arsenic fantastic other savings during our woody events crossed the widest enactment of products, with fast, reliable delivery. We're moving with our broad, varied scope of valued selling partners successful our store to enactment them successful adapting to the processing situation portion maintaining debased prices for customers," the Amazon spokesperson said.

Contrary to rumors circulating connected the net pursuing an April 29 White House property briefing, Amazon says it volition not present listed tariff prices adjacent to products for sale. White House Press Secretary Karoline Leavitt called the accusation of this maneuver "a hostile and governmental enactment by Amazon" during the briefing.

Also: Sorry shoppers, Amazon says tariff outgo diagnostic 'Is not going to happen'

Four days successful 2025. Traditionally, Prime Day (both successful October and July) lasted 2 days. This year, for the archetypal clip ever, July Prime Day volition beryllium extended by 2 days, jumping up to a 4 time merchantability lawsuit aft respective years of notoriety arsenic 1 of the astir fashionable two-day sales. 

However, arsenic with each merchantability events, support successful caput that determination volition beryllium lingering offers from Amazon and competing retailers. The ZDNET squad volition screen the champion deals connected top-tested tech before, during, and aft Prime Day, truthful I'll support you posted. 

Yes, you volition request to beryllium a Prime subordinate to store this merchantability event.

If you're not a Prime subordinate yet, you can join before Prime Day to receive member benefits like escaped shipping, entertainment, exclusive savings, and more. You tin also use a escaped trial to store the merchantability without paying arsenic agelong arsenic you cancel it wrong 30 days.

You tin expect galore deals spanning astir each merchandise category, including apical brands similar Apple, Dyson, and more. Prime Day is besides a large clip to people immoderate of the champion savings of the twelvemonth connected flagship Amazon products similar Echo Dots, Fire TVs, and more.

Amazon's announcement included fewer details, but the institution did stock that determination volition beryllium deals "across much than 35 categories, including electronics, kitchen, beauty, and apparel, and get their buying done aboriginal for Back-to-School, avoiding the lines and enjoying fast, escaped transportation with Prime." As always, I'll stock much circumstantial details connected offers and savings opportunities erstwhile they go disposable to america (and you). 

Prime Day not lone slashes prices connected galore apical products connected Amazon, but it besides sparks generous contention among different large retailers specified arsenic Walmart, Target, Costco, Best Buy, and more. This means that you person a bully accidental of scoring a merchandise you've been eyeing for a discount of 30%, 40%, 50%, and adjacent much astatine Amazon, oregon nabbing the precise aforesaid oregon adjacent amended discount elsewhere. 

Plus, Prime Day is typically worthy it for Amazon-exclusive products similar Fire TVs, Fire tablets, Echo devices, Ring doorbells and cameras, Fire Sticks, and more. While merchantability periods tin sometimes beryllium tricky to cognize if you're getting the champion deal, Prime Day mostly does bring morganatic discounts, particularly connected tech. 

Yes. After a decennary of Prime Day sales, different retailers person caught on. Multiple retailers volition connection savings that overlap with, precede, oregon travel Amazon Prime Day. This year, I already saw concurrent income again from different large competitors similar Target, Walmart, and Best Buy during Amazon's Big Spring Sale. Expect galore retailers to driblet their prices to lucifer Amazon's erstwhile the clip comes, and springiness customers similar you a prime of wherever to bargain from. We'll screen each the champion deals connected apical tech during Amazon's Prime Day event, including deals surfacing elsewhere. 

Also: I'm a buying editor, and these are the apical aboriginal anti-Prime Day deals I'd store now

Twice yearly. 

Amazon is known for its yearly Prime Day lawsuit successful mid-July. Prime Day began successful July 2015, connected the company's 20th birthday. However, the retail elephantine has precocious expanded its merchantability periods to go much frequent. For the past 2 years, Amazon added a merchantability called Prime Big Deal Days successful October, colloquially dubbed "October Prime Day." We expect the aforesaid for this year. 

In 2024, Amazon launched its first-ever Big Spring Sale, a merchantability which reappeared this past March and ran for 2 days longer than last. 

Look astatine you, 2 steps ahead. Yes, determination are loopholes to enjoying the Amazon merchantability if you aren't already a Prime subordinate oregon don't privation to go 1 permanently. A fashionable maneuver is to motion up for a escaped 30-day trial, store your favourite steals, and cancel earlier the 30 days are up to debar getting charged. 

Also: Get entree to Prime Day deals adjacent if you aren't a member

If you motion up for a Prime rank to instrumentality vantage of the exclusive Prime Day sale, but you don't privation to support it -- marque definite to cancel earlier getting charged. ZDNET's created a how-to guide to marque the process casual for erstwhile you request it. 

Also: How to cancel your Prime membership

As a subordinate of the ZDNET staff, I lone constitute astir deals myself oregon a squad subordinate would privation to bargain -- devices and products we desire, need, oregon would recommend. I look for deals wherever products are astatine slightest 20% disconnected (or hardly ever connected sale), utilizing established terms examination tools and trackers to find whether the woody is connected merchantability and however often it drops.

I besides look implicit lawsuit reviews to find retired what matters to existent radical who already ain and usage products successful the deals I recommend. These recommendations whitethorn besides beryllium based connected my investigating (or investigating by different ZDNET expert), positive extended probe and examination shopping. The extremity is to present the astir close proposal to assistance you store smarter. ZDNET offers 33 years of experience, 30 hands-on merchandise reviewers, and 10,000 quadrate feet of laboratory abstraction to guarantee we bring you the champion tech.

Plus, successful 2025, ZDNET refined its attack to deals, processing a measurable strategy for sharing savings with readers similar you. Our editor's woody standing badges are affixed to astir of our woody content, making it casual to construe our expertise to assistance you marque the champion acquisition decision.